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Letter To Membership Regarding Planning Session
January
19, 2006

Fellow Store Owners,

I regret to inform you that Larry Bowdoin has resigned his position as President of the BBOA His decision was based on the realization that the Board of Directors of the BBOA has adopted a plan of action and a direction for our organization that differs substantially from that which he wished to pursue.

Our Board, and the majority of our membership, desire a plan of action that attempts to open a dialog with MBE and UPS in order to modify a business plan (The Gold Shield) that we perceive to be seriously flawed and to re-assess those business practices which have resulted in so much financial distress to our network. Our plan, for the time being, excludes any type of legal action, but will involve any and all means of achieving our goals without resorting to the courts.

Several other major decisions were made during our planning session in Atlanta this week.

The Board has voted unanimously that the undersigned will continue as Chairman of the Board but will also assume the responsibilities of CEO of our organization. NAMG will continue to provide advice, resources and the advertised services to the membership.

Another decision of the Board is to eliminate the public Forum effective immediately. Too many non-member owners and non-owners as well as employees of MBE and UPS have posted comments detrimental to the image of our organization. As a result of these negative postings, it has become quite obvious to us that a large number of store owners have hesitated to join our organization for fear that said postings are representative of the opinions and goals of our Board. The forum will continue to be available to our membership for the exchange of ideas as well as a source of information.

During our planning session, much was discussed and many ideas considered. The experience and guidance of Frank Capaldo and his staff were invaluable in formulating our plan of action. Extensive notes were made and are now being edited in order to prepare a written plan that we can share with the membership. Of course, security will be an issue, since we will not want to disclose our strategies, prematurely to outsiders.

We appreciate your past as well as your continued support and loyalty. We hope that you can help us convince the entire network that our organization is and will continue to represent the interests of the store owners and equally important that we are not merely “a bunch of disgruntled store owners”. We firmly believe that the interests of the Network and those of our parent company should be one and the same. Motivated by this belief, our ultimate goal is to develop a business model that is profitable for all.

On behalf of myself and the Board of Directors I wish you all (dare I say it?) a profitable New Year.

Yours Truly,

Mike Rodriguez
Chairman & CEO
The Brown Board Owner’s Association