The company that likes to think
of itself as the tightest ship in the shipping business has
sprung leaks, say some small-business owners who rely on the
UPS name for their livelihood.
Owners of some of the
world's nearly 5,500 UPS Stores and sister Mail Boxes Etc.
outlets meet Thursday in Orlando for a convention that
includes training in better marketing and tips for
attracting regular shippers to retail stores.
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JESSICA MCGOWAN/SPECIAL
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UPS
Store owners (from left) Michael Rodriguez, Margarita
Vazquez and Julio Vazquez run the shop in Lilburn at
Rockbridge Road and U.S. 29. Rodriguez is a director of
the Brown Board, a group of owners intent on having UPS
address their concerns.
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JESSICA MCGOWAN/SPECIAL
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| UPS
Store co-owner Margarita Vazquez helps a customer at her
store in Lilburn. Many UPS Store owners claim UPS'
online pricing undercuts their business, and expect CEO
Mike Eskew to address their concerns at a convention in
Orlando next week. |
But a more sensitive topic
is also on tap: A scheduled address by UPS Chairman and
Chief Executive Officer Mike Eskew, who is expected to
acknowledge an undercurrent of discontent among store
owners.
UPS officials continue to
portray UPS Store owners as a mostly happy lot. Yet some
store owners beg to differ.
They accuse UPS of competing
against them for customers and undercutting store owners on
price with online offerings. They say UPS has been slow to
right the situation as stores lose money.
"This is not just a
business. This is people's life savings," said Andi Govitz,
who owns a UPS Store on Barrett Parkway near the Town Center
at Cobb mall.
"I should have broken even
long ago," said Govitz, who got into the business two years
ago. Instead, she has pumped $55,000 of her personal money
into the business's operations just in the last year.
She said UPS has enticed
many of her customers to pay for shipping online for less
than she charges.
The UPS "name and shield are
on my shirt right now. They are on my sign outside. And they
are my biggest competitor," Govitz said.
Scattered calls to owners of
other stores in the metro area show similar concerns.
But Jerry Drisaldi, the vice
president of UPS retail strategies, said profitability of
stores in the network has been on the rise.
And he said that at the
upcoming convention UPS would announce changes aimed at
helping stores become more profitable.
Some changes have been made
already. Earlier this year, UPS cut the difference between
online and store charges to 7 percent from 10 percent,
Drisaldi said.
While he said he didn't
think the difference between online and store prices was
costing store owners business, he left open the possibility
of further pricing changes.
"We evaluate constantly what
our rate strategy should be in the future," he said.
Owners form group
But store owners worry the
steps won't go far enough.
It isn't unusual to see
disagreements between franchisers and the businesses who pay
to use the franchiser's brand and systems. Nor is it unusual
for some franchisees to fail, especially if they don't have
the skills to handle a business.
But some UPS Store owners
see more than that. Their concerns gained traction with the
formation earlier this year of the Brown Board Owner's
Association, a group of store owners intent on having UPS
address their concerns.
The group has more than
1,400 "active participants," including people who regularly
post comments on its online forum, said Larry Bowdoin, a
member of the group's board of directors and owner of a UPS
Store in Prattville, Ala. He declined to disclose the number
of people who pay to be members.
Eight of the group's
directors from around the nation wrote Eskew last month
asking for changes, including allowing owners to increase
their profit margins on UPS shipping services and creating a
stepped scale for royalty percentages that store owners pay.
The letter stated that more
than 60 percent of UPS Stores are losing money and "a
significant sampling of the stores indicates the following:
Many stores have had to close their doors or have been put
up for sale, requiring in some cases that these owners file
bankruptcy after losing their life savings."
UPS' Drisaldi said there had
been no increase in UPS Store failings. He disputed the
Brown Board's estimate of the percentage of stores that are
unprofitable, though he said he didn't know what the actual
number was.
Owners of unprofitable
stores aren't the only ones complaining.
Barry Barnes owns two UPS
Stores in Houston, both of them profitable, he said, and one
of them is in the network's top 100 stores nationally. One
of his marketing ideas for the stores was so good that he
said the company was paying for his accommodations at the
Orlando convention, where it will give him an award.
Still, Barnes said profits
for his stores are shrinking as customers buy services
directly from UPS online.
Some complaints stem from
lingering effects of changes UPS began making in 2003 to the
Mail Boxes Etc. chain, which it had bought two years earlier
for $191 million.
Most owners of Mail Boxes
Etc. outlets in the United States agreed to change their
business's name to the UPS Store, though the old name
remains on about 290 U.S. stores and about 1,200 more in
other nations.
UPS put a ceiling on
shipping rates that UPS Stores were allowed to charge.
Before then, rates could vary wildly among stores, and some
store owners faced criticism for charging too much. Later,
UPS faced more challenges when rival FedEx bought Kinko's
copy centers and boasted that it offered cheaper shipping
rates than the competition.
'Like we were starting over'
While some UPS Store owners
say UPS made the right move on prices, they say the company
didn't do enough to help the stores retain profits, such as
cutting royalty fees or reducing what the stores pay UPS for
shipping.
UPS doesn't disclose revenue
and profit figures for the franchise retail operations,
which all fall under its San Diego-based Mail Boxes Etc.
subsidiary. But in its financial filings, UPS said its
profits from the operations rose from 2003 to 2004, and it
noted "double-digit franchise and royalty revenue growth"
because of an increased number of stores.
Michael Rodriguez, who
co-owns a UPS Store in Lilburn and is a director of the
Brown Board, contends that UPS doesn't disclose to
prospective owners the problems that many existing owners
have.
While UPS says the stores
have been growing financially, it acknowledges UPS Stores
face a challenge in convincing customers that the outlets
sell more than just shipping services.
UPS' Drisaldi said further
profit growth by the stores would depend largely on other
areas, including document services, mailbox rentals and
notary services.
But while some store owners
have increased their revenue, profits have been slower to
rebound from all the changes UPS has put in place.
Such is the case for Lynn
Wiginton, who owns a UPS Store on Pleasant Hill Road in
Gwinnett County with her husband, Michael. They've had the
business for 15 years, first as a Mail Boxes Etc. Once they
made the name change, "it was like we were starting over
with our clients," she said.
The couple don't intend to
go to the store convention in Orlando. They can't take time
off from the store after scaling back on help in a
cost-cutting move.
She predicts business for
UPS Stores will recuperate eventually but maybe not fast
enough. "Whether a lot of people can survive, that's the
real issue," she said.